For years we’ve wondered about changing the name “straw bale construction”. In truth, my thoughts have been casual over that time. I am at a turning point where I would like to lean into this group to ask the question: What is a better name for straw bale construction?
You may have seen my post where I offer the feedback that many buyers are turned away by the name straw bale construction because of the instant negative images that pop into their heads. They never bother to even visit a home for sale because of those images. Once they see the home, they are usually drawn in and amazed at the beauty of the home but if they won’t even come to visit, many buyers are lost.
If we really want this material to move into the mainstream, which I do, then we have to understand how the mainstream thinks. Most people, in my experience, do not want to build a house out of straw because they think it will mold, it will smell like a barn, it will grow grass, etc! That knee jerk reaction is preventing many people from realizing the potential of this great building material.
Consider adobe. What a romantic name. If I said I was building a house out of mud and straw, most people would laugh and walk away. But if I say adobe, images of the Southwest immediately pop into most people’s heads. So, what is the romance name for straw bale? I ask that you start throwing out some options and let’s see if we can agree on something new to draw in the millions who want what we can offer but are turned off by the name.